With an eye to the future, The SRC Group's co-founders sought a distinctive term to
describe the company and its unique approach to corporate apparel.
Three critical
elements became clear:
- the design and manufacturing of custom goods (product),
- client analysis to improve internal operations (process),
- and building solution-rich programs and products to positively impact our clients' business drivers and strategic objectives
(performance).
HyPERCEPTION was born.
HyPERCEPTION, based in Denver, Colorado, manufactures custom apparel and accessory lines
for the corporate uniform and branded merchandise industry. These developed product lines
are customized - down to the threads, buttons, and treatments - to match the brand of our
clients. HyPERCEPTION is a revolutionary approach to delivering and achieving value fulfillment
through products, processes, and performance.
The HyPERCEPTION process enables our clients to turn their corporate uniforms
and branded merchandise into affective marketing tools. HyPERCEPTION takes the
time to fully understand the unique branding strategies, uses, and distribution
needs of its clients. The ultimate outcome of this process is a product line
exclusive to our clients' strategic objectives.
HyPERCEPTION's executive team draws on over 50 years of combined experience in
dynamic e-business solutions, overseas buying, sourcing, and design for retail
and wholesale markets, fulfillment, inventory management, logistics, customer
service, and the promotional products industry. "We take extreme pride and
satisfaction from creating products that will leave a lasting impression on our
clients' employees and customers."
Hyper, adj. over; above; beyond
Perception, n. recognition of sensory stimuli based chiefly on memory
HyPERCEPTION, src. memory recognition that goes above and beyond the ordinary
We reinforce and extend our clients’ brands by partnering with them to develop and deliver custom-designed apparel programs.
